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Social Media Marketing
Social Media Marketing castcontrol
Social Media marketing is the process of gaining website traffic or attention through social media sites usually centred on efforts to create content that attracts and encourages viewers to share with their social networks.
Businesses are able to take advantage of and tap into these vast networks at a considerably lower cost than traditional marketing methods such as newspapers, magazines, radio and TV while in many cases achieving a much better return on investment.
Cast-Control can help build a strong online social presence as well as assist with developing a viable social marketing strategy for your organisation. We believe it is important to not just grow your audience, but ensure your audience is relevant by means of using very specific criteria in your advertising campaigns.
Hypertargeting is the ability on social network sites to target ads based on very specific criteria. This is an important step towards precision performance marketing.
Blanket advertising to everyone or just a specific area can be costly in the long term and make it difficult to reach customers who are genuinely interested in your brand or product.
We occasionally see facebook pages where the owner has thousands of likes, yet see minimal engagement in comparison. That is likely due to a larger than normal portion of followers who are completely irrelevant to the business and unlikely to ever purchase a product or utilise a service from the business; Every time they sponsor a post, that money is wasted across that irrelevant portion. This is where hypertargeting comes in; by identifying and advertising to users who are most likely to transact with your business.
Popular Social Media Networks
Facebook pages allow a business or product to provide videos, photos, long descriptions, and testimonials as other followers can comment on the product pages for others to see. As of May 2015, 93% of businesses marketers use Facebook to promote their brand (source)
Twitter allows organisations to promote their products in short messages limited to 140 characters which appear on followers’ home pages. Messages can link to the product’s website, Facebook profile, photos, videos, etc
Instagram has proven itself a powerful platform for marketers to reach their customers and prospects through sharing pictures and brief messages. Many brands are now heavily using this mobile app to boost their visual marketing strategy.
Pinterest is a free website that requires registration to use. Users can upload, save, sort, and manage images—known as pins—and other media content (e.g., videos and images) through collections known as pinboards. Pinterest acts as a personalized media platform.
Google+ is a platform that allows customers to interact with businesses and is tightly integrated into search by providing business information, location, trading hours, reviews and more directly on the Google Search Engine.
LinkedIn is a professional business-related networking site, allows users to create professional profiles for themselves as well as their business to network and meet others. LinkedIn provides its members the opportunity to generate sales leads and business partners.
YouTube allows people to discover, watch and share originally-created videos. YouTube provides a forum for people to connect, inform, and inspire others across the globe.
Yelp consists of a comprehensive online index of business profiles. Businesses are searchable by location, similar to Yellow Pages. The website further allows individuals to write, post reviews about businesses and rate them on a five-point scale.
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